• Company

    Assist Digital Northern Europe

  • SectorTMT
  • ActivityDigital transformation
  • Date22 October 2025
  • CountryItaly - Netherlands

Management team invests in Assist Digital Northern Europe

Profile

Assist Digital provides end-to-end customer experience services and solutions, ranging from strategic CX advisory and digital operations, to experience design and customer insight, to AI, tech, cloud, and digital solutions. The group is headquartered in Italy and is active throughout Europe with more than 20 offices in major markets including France, Germany, the Netherlands, Spain, and the UK.

The company employs more than 5.700 professionals and operating agents with expertise in marketing, sales, and customer services, as well as business process optimization, business & UX/UI design, AI & RPA, systems integration, data management, cloud services management, and IT operations. Assist Digital serves renowned corporates operating in various industries such as energy, telecom, media, insurance, entertainment, automotive, banking, retail, travel and tourism.

Assist Digital Northern Europe specifically focuses on the Benelux, DACH, Nordics, UK, and Irish markets. Today, it comprises the Netherlands-based customer experience agency The Valley, Salesforce powerhouse Penfield Digital, and customer data platform Nominow, as well as German Salesforce expert partner Comselect, and the UK branche of Assist Digital.

The founding and long-term management team of The Valley, Penfield Digital, and Nominow, businesses acquired by Assist Digital in recent years, has assumed leadership of Assist Digital Northern Europe.

As part of this transition, and with a shared vision to drive development and accelerate growth both organically and through strategic add-on acquisitions, the management team is making an equity investment in the Northern European business unit, reinforcing their commitment to its long-term success.

For more information: Assist Digital

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